World has already started moving towards digital means of marketing looking at the effectiveness of its campaigns and their returns from the same. Don’t you think involving analytics into it will increase its effectiveness to the next level? Resonating the majority, companies have begun to understand that digital marketing and analytics go hand-in-hand.
So what is Digital Marketing?
As the name suggests, it is advertising through digital channel such as social media, websites, mobile and web applications etc. So the pop-ups we see while playing games in our mobile or the banners we see in social media are all called digital Ads. Now while we have a brief idea about digital marketing you might just be wondering what analytics can do here!
Scope of Analytics:
There are many metrics which govern the effectiveness of a campaign. However, according to the company goals, the metrics which are of primary importance changes. Basic metrics which are monitored are:
You all must be wondering that all these are already available say in Google Analytics or HubSpot analytics reports, what difference can Krato Solutions provide?
Many feel that Google Analytics is not very user-friendly i.e., it is cluttered with too many metrics and requires spending of considerable time to actually understand how well you are faring with your campaigns, which is not very impressive. What we can do is, we can read your business data and show you those metrics which you just might be interested in. All these can be put in a form of an easily understandable visualization and a few numbers on a dashboard, which you may as well want to befriend for the rest of your business journey. And Lo, you will surely find that you have saved considerable amount of efforts!
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