We believe in adding value to your business with our potential and your data. Playing with numbers has been our habit. Thus in the world of probability, we help you choose the right combination for every decision of yours. Adopting latest tools and techniques is our culture, which ensures optimum performance and helps to save your time and money with our apt products. Click BIKS to know more about our products.
To put it simple, we get your business data, beat it to shreds and make sure it gives you an idea about the direction of your business. Then based on past experience, we devise all possible strategies and let you choose the best one, thus warranting a worthy opportunity!
“Turn on your indicators for a safer business journey”
All businesses undergo a lot of processes. If we look closely, each and every process is for the growth and improvement of the business.
As we track processes like sales, revenue, profits etc., tracking the performance of every other process is also equally important. Only then the growth will be complete.
Using analytics, we can generate performance indicators for each of the processes. Once the indicators are in place, performance can be quantified (say, 8 out of 10).
This will allow you to track minute details and thus help you to keep your business in your finger tips.
For any business, it always matters how and what reaches whom?
Say in a region, people between the age of 20 to 30, prefer both fresh juice and aerated juice in 50:50 proportion. This information can help us to do marketing based on target audience choosing suitable creatives.
Evidence to rely upon when taking business decisions can be given by segmentation analysis.
Customer segmentation analysis helps us to completely understand the customers across different verticals like demographics, geographics etc., and hence can develop strategies accordingly.
This helps us to invoke different marketing strategies, thus helping in penetrating the market.
This also helps us to choose our target network.
“Always bid on the winning horse”
ROI, contribution, elasticity and scenario analysis are made with the help of Market Mix Modelling (MMM).
MMM is basically cause and effect relationship model built for the chosen KPI from which the above mentioned metrics are arrived at.
“Ensure that you are your only competitor”
Your business will just not be impacted by your decisions but also that of your competitor(s), unless you are a monopoly.
Majorly, there are two kinds of analysis that shall be done:
This analysis gives you, your standings in the market versus that of your competitor(s).
Analysis of competition brings the best out of every business and helps in the evolvement of processes continuously.
“Fore think, foresee and forerun”
Forecasting is nothing but knowing the future beforehand to certain extent. Any thing can be foreseen or forecasted provided we have adequate data. We can also do it with maximum accuracy as we use high-end predictive models.
“Strategy forming and decision making is everywhere, so naturally analytics is everywhere”
We choose to concentrate on answers that are required for our questions and ignore others that might prove to be game changers.
Secondly, there is a lot of untouched data which when analyzed could bring about an unimaginable impact on the business. Purpose of an analysis is to form/stick to a strategy.
We can validate a strategy by doing a before-after study with advanced analytics which can reveal the strategy effectiveness.